The Framework for Successful Messaging was created by the National Action Alliance for Suicide Prevention (Action Alliance), a public-private partnership devoted to advancing the National Strategy for Suicide Prevention (NSSP).

In 2012 the Action Alliance chose four initial priorities, including “changing the public conversation about suicide prevention and suicide prevention.” The Framework for Successful Messaging is one initiative designed to advance this priority. The central resource for the Framework is this website, SuicidePreventionMessaging.org. For more information about the research and background work that led to the four Framework components, see Background Research.