Note: these resources are specific to the Strategy component of the Framework. See also Safety resources, Positive Narrative resources, and message-specific Guidelines.

Planning Guides

• Making Health Communication Programs Work, aka the “Pink Book” (National Cancer Institute)

  https://www.cancer.gov/publications/health-communication/pink-book.pdf

• Developing a Plan for Communication (Community Tool Box)

  http://ctb.ku.edu/en/tablecontents/sub_section_main_1059.aspx

• Strategic Communications Workbook for Garrett Lee Smith Grantees

  https://www.sprc.org/resources-programs/strategic-communication-planning-workbook-garrett-lee-smith-memorial-act-state

• Creating and Implementing a Communications Plan: A Step-by-Step Approach (Tribal Youth Program Training and Technical Assistance Center)

  http://videa.ca/wp-content/uploads/2015/08/Creating-and-implementing-a-communications-plan2.pdf

Planning Tools

• Communications Plan Template and Sample Plan (Kellogg Foundation)

  https://phsharing.org/resources/elements-of-a-strategic-communications-plan/

Webinars and Presentations

• The SPRC page on Strategic Communication Planning for Garrett Lee Smith grantees lists SPRC recent webinars and presentations on communications planning.

Additional Resources

• CDC’s Gateway to Communication Practice and Social Marketing

  http://www.cdc.gov/healthcommunication/

• Guide to Choosing and Adapting Culturally and Linguistically Competent Health Promotion Materials

  http://nccc.georgetown.edu/documents/Materials_Guide.pdf