Action Alliance Framework for Successful Messaging

Messaging to the public about suicide?

The Framework is for you.

The Framework for Successful Messaging is a research-based resource that outlines four critical issues to consider when messaging to the public about suicide.


Strategy involves planning and focusing messages, so they are as effective as possible.

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Safety is avoiding content that is unsafe or undermines prevention.

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Positive Narrative

Positive Narrative means ensuring that the collective voice of the field is “promoting the positive” in the form of actions, solutions, successes, or resources.

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Guidelines means using any specific guidance or best practices that apply.

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Messaging to the public about suicide?
Positive Narrative

YOUR Message Matters!

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  • Claire Ninde
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  • Kristin Stratford
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  • Thomas Grinley
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    Seattle Indian Health Board
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  • John MacPhee
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WHAT it's About

The Framework for Successful Messaging is a resource to help people messaging about suicide to develop messages that are strategic, safe, positive, and make use of relevant guidelines and best practices.

It was created by the National Action Alliance for Suicide Prevention as part of its focus on changing the public conversation about suicide.

WHY it's important

Because messaging matters! Certain types of public messaging about suicide can increase risk among vulnerable individuals.

Conversely, communications can be a powerful tool to promote resiliency, encourage help-seeking, publicize prevention successes, and encourage actions that help prevent suicide.

HOW it's Unique

It's for suicide prevention messengers,  rather than the media.

It addresses "public messaging": any communications released into the public domain. From posters, PSAs, and social media to websites, newsletters, fundraising appeals, event publicity, press interactions, public talks, and advocacy efforts, each contributes to the public's perceptions about suicide and suicide prevention.


Learn about the Framework elements:

Visit the Examples Gallery

Visit the Examples Gallery.

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Not looking for guidance on public messaging?
See resources for other types of suicide prevention communications.