Action Alliance Framework for Successful Messaging

Messaging to the public about suicide?

The Framework is for you.

The Framework for Successful Messaging is a research-based resource that outlines four critical issues to consider when messaging to the public about suicide.

Strategy

Strategy involves planning and focusing messages, so they are as effective as possible.

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Safety

Safety is avoiding content that is unsafe or undermines prevention.

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Positive Narrative

Positive Narrative means ensuring that the collective voice of the field is “promoting the positive” in the form of actions, solutions, successes, or resources.

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Guidelines

Guidelines means using any specific guidance or best practices that apply.

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Messaging to the public about suicide?
Strategy
Safety
Positive Narrative
Guidelines

YOUR Message Matters!

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  • Cornealius Stamps
    CNIC
  • Anna Thorpe
    Community and Public Health, Canterbury District Health Board
  • Major Anna Rilea
    USMC
  • Lorna
    ELFORADO Park True Men's Forum
  • Monica Kurz
    Headquarters, Inc.
  • Claudine Allen
    ALM Hopewell Center/ People's Health Center
  • Martha Utley
    Virginia Department of Veterans Services
  • Kris Rankin
    Van Buren County SAFE Coalition
  • Marsha N. Sargeant, Ph.D.
    Veteran Wellness Initiative
  • Marsha N. Sargeant, Ph.D.
    Madre Bay Consulting and Psychological Services
  • Claire Ninde
    San Juan Basin Public Health
  • Grace Durbin
    Rest In Love
  • Alycia Burant
    Healthy Minds Therapy, PLLC
  • April Foreman, Ph.D.
    Suicide Prevention Social Media Chat
  • Kristin Stratford
    United Way of Missoula County
  • Debi Traeder
    Prevent Suicide Marathon County
  • Thomas Grinley
    NH Office of Consumer & Family Affairs
  • Amanda Schuh
    Fairview
  • Angela Cabal-Kessler
    New Opportunities Inc.
  • Cheryl Shodd
    ARNG-HRS
  • Marcia Epstein, LMSW
    https://MarciaEpstein.biz
  • Stephanie Liden
    The Office of Superintendent of Public Instruction (Washington State)
  • Becky Bennett-Tears
  • Fran Moyer
    Erie Community College
  • Darrell Buckner
    Family Guidance Center
  • Kelli Deaton
    Crisis Center of Tampa Bay
  • Laura Gallo
    Boise State University
  • Alisa Smith
  • Deb Peddycoart
    Foundation 2
  • Roderick Bain
    Royal Australian Naval Association
  • Barney Lejeune
    Jacob Crouch Suicide Prevention Services
  • Lacee Lyons
    Gryphon Place
  • Amelia Lehto
    Common Ground
  • Doug Webster
    Medical Center of Trinity/HCA
  • Susie Maier
    Aspire Indiana
  • Joan Muller Lyons
    Front Porch Coalition
  • Amanda Ganoe
    Grassroots Crisis Intervention Center
  • Nancy Agyapong
    Nancy Agyapong Foundation
  • Donna Cederlund
    NAMI Santa Cruz County
  • Jackie Oliver
    Reach Out for Another Morning
  • Faith
    Faith
  • Yancy Chandler
    ASAP
  • kristin Stratford MSW
    United Way of Missoula County
  • Tracie Meyer
    University of Louisville
  • christine
  • Paul F. Millus
    Mary Elise Millus Foundation
  • Terresa Humphries-Wadsworth
    Walk Across WY
  • Meg Fairweather
    Seattle Indian Health Board
  • Susan E Robinson
  • Samantha Johnson
    Blinn College
  • Chris Love
  • Brenda Rabalais
    Lee's Place
  • Jennifer Young, Ph.D.
    Miami University, Student Counseling Service
  • Laura Horne
    Active Minds
  • Antonio J. Caniano
    Knights of Columbus
  • Sarah Cahill
    Samaritans, Inc.
  • Paul Martin
    WellSouth
  • A L Beautrais
    SC DHB
  • Alexis O'Brien
    American Foundation for Suicide Prevention
  • Melissa Witmeier
    FL LINC Project
  • Alexandria Soto
  • Stephanie Coggin
    AFSP
  • Annemarie Matulis
    Bristol County Regional Coalition for Suicide Prevention
  • John Ackerman, Ph.D.
    Nationwide Children's Hospital
  • Debbie Helms
    Samaritans of Merrimack Valley
  • Lisa Sullivan
    @StopTXSuicides
  • Lora Hand
    Ozarks Medical Center Behavioral Healthcare
  • Kristin Stratford
    United Way of Missoula County
  • Stephanie Downey
    Beltrami Area Suicide Prevention Program
  • Annette Beautrais
    New Zealand
  • Doria adams
  • Deb Semmelroth
  • Debbie Posnien
    Suicide prevention network
  • Robert B. Peiffer, Ph.D.
    Zion United Church of Christ
  • Elizabeth Santeramo
  • Darci S. Jewitt
    Grays Harbor Public Health
  • Stella Shoff
  • Susan Tomlinson
    Kauri Place
  • Julie Geddes
    ODMHSAS
  • John Shuchart
    The Shuchart Foundation for Mental Health Awareness
  • Brenda Smith
    WEACT
  • Tom Mueller
    Crisis Center of Tampa Bay, Inc.
  • Mariechia Palmer
    Springing Families Forward
  • Pat Breux
    Society for the Prevention of Teen Suicide
  • JoEllen Tarallo-Falk
    Vermont Suicide Prevention Center
  • Paula Bossert
  • Debbie Rasberry
    retired teacher
  • Carl Evans
    Hope For The Day
  • Tina Meier
    Megan Meier Foundation
  • Chris Wardlow
    Catalpa Health & Outagamie County
  • Alicia Shank
    Laurel Ridge Treatment Center
  • Susie Reynolds Reece
    Garland County Suicide Prevention Coalition
  • Sandra Kiume
    @unsuicide
  • Elaine de Mello
    NAMI New Hampshire
  • Richard Lieberman
    Los Angeles County Suicide Prevention Network
  • Joanna Robarts
    Alpha & Omega Freedom Ministries
  • Gail Louise Auerbach
  • Anne DiNoto
  • Terry Cahill
    Perspectives, Ltd.
  • Tameika Easter-Griffin
    Stanislaus County Behavioral Health & Recovery Services
  • David Litts
    Faith Communities Task Force
  • Brian Dyak
    Entertainment Industries Council, Inc.
  • Andrew James Manning
  • Ada Kercadó
    Pontifical Catholic University of Puerto Rico
  • Anne Burke
    Johnstown Therapy Centre
  • Martha Hewitt
  • Jennifer Kampermann
  • Pualani Casey
  • Bonani Dwakaza
    Department of Health, Community Psychiatric Clinic
  • Sara D. Harrell
    Guam Behavioral Health and Wellness Center
  • Susan Keys
  • Edna Pressler
    Suicide Prevention Resource Center
  • Chris Poole
  • Bonnie Palmieri
  • Marti Vogt
    perimeter church counseling
  • Alyssa Hill
  • Holly Rivera
  • Candace Perisho
  • Judith Harrington
  • Sharon Ward
    United States Army
  • Ashley Hilkey
    George Junior Republic
  • Linda A. Addante M.D.
  • Heidi Bryan
    Heidi Bryan Consulting, LLC
  • Clayton Kratz
    Education Development Center, Inc.
  • Donna Noonan
    Oregon Public Health Division
  • Kristine Barry-Olsen
  • Prachi Kene
  • Kate Baer
    Mental Health America in Sheboygan County
  • Deborah Zwetchkenbaum
    Lines for Life
  • Robert Foley
  • Mary Cwik, PhD
    Johns Hopkins
  • Michael Weber, Ph.D.
    Port Washington-Saukville School District
  • Julie Geddes
  • sharlyn reitzes
    AFSP
  • Jessica Stohlmann-Rainey
    Carson J Spencer Foundation
  • Tim Lane
    Counselng and Testing Services, UNT
  • Davionne Dobson
  • Cassie Floyd
  • JAE KIM
    Los Angeles County Department of Mental Health
  • Beth-Anne Vieira
    University of Massachusetts Dartmouth
  • Kathleen Snyder
    LivingWorks Education
  • Ursula Whiteside
    Now Matters Now
  • Julie Geddes
    ODMHSAS
  • Emily Hoerner
    AFSP Utah
  • Sarah B. Dennis
  • Donna Libemday
    Lines for Life
  • Sylvia A Vasquez
  • Lynn Thorsell
    WorkSafeBC
  • DeQuincy Lezine, Ph.D.
    Prevention Communities
  • John MacPhee
    The Jed Foundation
  • Doryn Chervin
    National Action Alliance for Suicide Prevention
  • PEDRO VILLANUEVA IRURE
    TELEFONO DE LA ESPERANZA
  • Marie G. Dyak & Lawrence Scot Deutchman
    EIC
  • Jerry Reed
    EDC - Suicide Prevention Resource Center
  • Adam Chu
    Suicide Prevention Resource Center
  • Nedra Kline Weinreich
    Entertainment Industries Council
  • David McFarland
    United For Equality In Sports & Entertainment
  • Jack Benson
    Reingold
  • Garra Lloyd-Lester
    Cortland MHA
  • Nedra Kline Weinreich
    Entertainment Industries Council
  • Linda Langford
    SPRC
  • Erie County Department of Health
    Erie County Suicide Prevention Task Force
  • Marti Vogt
    Gwinnett Suicide Prevention Coalition in Georgia
  • Mona Barz
    Family and Children's Service, Nashville, TN
  • Barri Faucett
    Prevent Suicide WV
  • Josey Quinn
    Bipolar Confidential
  • Tamara Van Newkirk
    Grassroots Crisis Intervention, Inc
  • Kellie Barnard
    Grab A Voice
  • Linda Langford
    Suicide Prevention Resource Center
  • Paul M. Schyve
    The Joint Commission
  • Rev. Talitha Arnold
    United Church of Santa Fe (United Church of Christ)
  • Annemarie Matulis
    Bristol County (MA) ionRegional Coalition for Suicide Prevent
  • Marilyn Downs
    Tufts University Counseling Service
  • Ben Harrington
    Mental Health Association of East Tennessee
  • Bob Gebbia
    American Foundation for Suicide Prevention
  • Garra Lloyd-Lester
  • Keri Neblett
    The Crisis Center of Johnson County
  • Lorri McMeel
    University of St. Francis
  • Teresa LaFromboise
  • Thomas J. Berger, Ph.D.
    Vietnam Veterans of America
  • Candice Porter
    Screening for Mental Health
  • Kimberly Konkel
    US Dept. of Health and Human Services Center for Faith-based and Neighborhood Partnerships
  • Lisa Stoner
    St. Charles Community College
  • Jason H. Padgett
    EDC - Suicide Prevention Resource Center
  • Sharon Fritz
    University of Idaho
  • Elly Stout
  • Arthur L Matthews, MA LPC
    A.T. Still University of Health Sciences
  • Anara Guard
  • Elisabeth Kissling
  • Jonathan B. Singer, Ph.D., LCSW
  • Amelia Lehto
    Common Ground
  • Jean Papalia
    Safe Communities Madison-Dane County
  • Bekah Hunt
    The Suicide Prevention Resource Center at EDC
  • Dr Mike Ferguson
    R U OK USA?
  • Rita Thrasher
    Boca Raton's Promise
  • Garra Lloyd-Lester
    Central New York Suicide Prevention Coalition
  • Carol Mueller
    Alive! Canada
  • Scott Ridgway
    Tennessee Suicide Prevention Network
  • Cheryl Plotz
    Foundation 2
  • Bernie Dyme
    Perspectives Ltd.
  • Cassandra D Kahl
    Suicide Prevention Center of NY
  • Tonya Kreis, Nila Whiteshirt-Sears, Jeff Yellowowl, Vanessa Smartlowit, Nancy Wyena, Willeena George, and Katherine Saluskin
    Yakama Nation Behavioral Health Services
  • Jennifer Holub Tischer
    Community Resilience Institute
  • Jennifer Spiegler
    Kognito
  • Ben Harrington
    Mental Health Association of East Tennessee
  • Erminia Colucci
    Centre for Mental Health, Global and Cultural Mental Health Unit, University of Melbourne
  • Brian Dyak
    Entertainment Industries Council, Inc.
  • Skylar Jackson
    Eicnetwork.tv
  • Melissa Halter
    Center for Health and Wellness Promotion at University of San Diego
  • Lauren Davis
    Forefront: Innovations in Suicide Prevention
  • David McFarland
    United For Equality In Sports & Entertainment
  • Stephanie Coggin
    American Foundation for Suicide Prevention
  • Candice Porter
    Screening for Mental Health, Inc.
  • Tana Nash
    Waterloo Region Suicide Prevention Council
  • Marie Dudek Brown
    Creating Today, Inc.
  • Charlotte Tankersley
    Hope Consulting Group
  • Amie Cajka
    Mental Health & Recovery Board of Portage County
  • Elizabeth Makulec
    KUTO, Kids Under Twenty One
  • Chris Maxwell
    Kansas Youth Suicide Prevention
  • Glen Gerreyn
    Oxygen Factory Pty Ltd
  • BJ Ayers
    Grace For 2 Brothers Foundation
  • Jennifer Battle, Beverly Bernzen & Merily Keller
    Texas Suicide Prevention Council
  • Philip O'Keeffe PhD
    Belfast Centre for Study of Suicide (N Ireland-UK)
  • Stephanie Downey
    Evergreen Youth & Family Services
  • Jenn Ward
    Canadian Association for Suicide Prevention
  • Dorian Cole
    Heb Iapt. Whittington Health
  • Meredith Wood
    The Lake County Suicide Prevention Task Force
  • Heather Stokes
    LivingWorks Education
  • Devon Tayler
    Kaeprion Consulting Limited
  • Terresa Humphries-Wadsworth
    Prevention Management Organization of Wyoming
  • Donna Holland Barnes
    NOPCAS
  • Klaryce N Be..
    Southwest Behavioral Health Managment
  • Adam Williamson
    Teton Valley Mental Health Coalition
  • Doreen S. Marshall
    American Foundation for Suicide Prevention
  • Lezlie D Culver
    MHA
  • Mary Ellen Nudd
    Mental Health America of Tx
  • Melissa Rotkiewicz
    UMass Amherst Center for Counseling and Psychological Health
  • Becky Stoll
    Centerstone
  • Sally Spencer-Thomas
    Carson J Spencer Foundation
  • Scott Perkins
    Missouri Suicide Prevention Project
  • John W. Morrissey
    Kenosha WI Police Department
  • Hope M. Siler, MSW, LSW
    Prevent Suicide WV, ASPEN Project
  • John MacPhee
    The Jed Foundation

WHAT it's About

The Framework for Successful Messaging is a resource to help people messaging about suicide to develop messages that are strategic, safe, positive, and make use of relevant guidelines and best practices.

It was created by the National Action Alliance for Suicide Prevention as part of its focus on changing the public conversation about suicide.

WHY it's important

Because messaging matters! Certain types of public messaging about suicide can increase risk among vulnerable individuals.

Conversely, communications can be a powerful tool to promote resiliency, encourage help-seeking, publicize prevention successes, and encourage actions that help prevent suicide.

HOW it's Unique

It's for suicide prevention messengers,  rather than the media.

It addresses "public messaging": any communications released into the public domain. From posters, PSAs, and social media to websites, newsletters, fundraising appeals, event publicity, press interactions, public talks, and advocacy efforts, each contributes to the public's perceptions about suicide and suicide prevention.

GET STARTED

Learn about the Framework elements:

Visit the Examples Gallery

Visit the Examples Gallery.

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Not looking for guidance on public messaging?
See resources for other types of suicide prevention communications.