This toolkit was designed to provide guidance and to the share lessons learned in more than three years of integrating social media into CDC health communication campaigns, activities and emergency response efforts. The guide includes information on getting started using social media—from developing governance to determining which channels best meet specific communication objectives to creating a social media strategy. There is also information about popular channels that can be incorporated into communications plans, such as blogs, video-sharing sites, mobile applications and RSS feeds. Although intended for a beginner audience, although some viewers with an intermediate level may find parts of the toolkit useful.