This toolkit provides measures to help advocates examine the impact of anti-stigma approaches at the local level.  It distinguishes the stigma of mental illness into three groups: public stigma, self-stigma, and label avoidance. The toolkit outlines aims to help advocates evaluate their efforts in an accessible way, while also providing a common language and set of measures for advocates and researchers to discuss measuring stigma change.

This guide helps ensure that mayors and municipal leaders have the information they need to address the behavioral health needs of their community’s children, adults, and families by supporting the prevention and treatment of mental illness and recovery from mental illness.