These examples are designed to bring the Framework for Successful Messaging to life and inspire you to think about the four elements of Strategy, Safety, Positive Narrative, and Guidelines when developing or choosing your own messages and materials.
- The examples are intended as inspiration; resist the urge to imitate or adopt others’ messaging without thinking through your own goals, audiences, and how it fits in with your overall efforts. In other words, always start with Strategy.
- While the Framework for Successful Messaging outlines core principles for developing messages that research tells us are more likely to be safe and effective, conducting evaluation is the only true test. Most of these examples weren’t evaluated, so unless the description mentions research outcomes, we simply don’t know whether or not they were effective in achieving their goals.
Facebook page focused on messages of future, hope, and life community is one component of the Pyramid Lake Paiute Tribe’s multi-faceted youth suicide prevention project.
What it is:
This is the official Facebook page for the Pyramid Lake Garrett Lee Smith Youth Suicide Prevention Project: “Kwetso’ina Numu” (People of Life) that is focused on promoting engagement and bringing messages of future, hope, and life to the community.Tags: Social media, American Indian/Alaskan Native, Facebook, YouTube, Youth, Increase resiliency and coping, Promote connectedness, GLS grantee
This Facebook page is aligned with the goals of the overall project, which promotes culturally congruent actions and activities that reinforce reasons for living and facilitate connectedness and coping. It serves as one component of a broader program for change that includes other project activities such as community events, trainings, a digital storytelling project, an “I Am LIFE” media campaign, and other efforts. The Facebook page (and also a YouTube channel) serves as a means to connect community members with the local activities and events, to reinforce positive and affirming messages that promote coping and community connection, and to highlight available resources such as the National Suicide Prevention Lifeline. The project chose social media channels that their audience already uses to increase the likelihood of participation.
The posts on this page don’t normalize suicide in the community, portray it as heroic or honorable, or provide unsafe details about individual suicide deaths.
Both the project as a whole and its Facebook page focus on positive themes such as living life well, connecting with others, and coping with challenges. For example, one series of posts encourages the audience to participate in creating a media campaign by completing phrases “I look forward to the future because…”, “Life is sacred because…“, “I have hope because…”, and “I am alive because…” While many of the posts don’t address suicide specifically, those that do have inspiring messages like “don’t give up” and include prevention resources such as the Lifeline number.
Guideline Example relevant to this type of message:
Also see resources in the Guidelines category Youth.