These examples are designed to bring the Framework for Successful Messaging to life and inspire you to think about the four elements of Strategy, Safety, Positive Narrative, and Guidelines when developing or choosing your own messages and materials.

Please note:

  • The examples are intended as inspiration; resist the urge to imitate or adopt others’ messaging without thinking through your own goals, audiences, and how it fits in with your overall efforts. In other words, always start with Strategy.
  • While the Framework for Successful Messaging outlines core principles for developing messages that research tells us are more likely to be safe and effective, conducting evaluation is the only true test. Most of these examples weren’t evaluated, so unless the description mentions research outcomes, we simply don’t know whether or not they were effective in achieving their goals.