Guidelines for Evaluation Planning

Topic(s) Edit Node

A toolkit for evaluating programs meant to erase the stigma of mental illness

This toolkit provides measures to help advocates examine the impact of anti-stigma approaches at the local level.  It distinguishes the stigma of mental illness into three groups: public stigma, self-stigma, and label avoidance. The toolkit outlines aims to help advocates evaluate their efforts in an accessible way, while also providing a common language and set of measures for advocates and researchers to discuss measuring stigma change.

Evaluation Planning, Stigma Reduction, Mental Health Care

AAS criteria for educational videos on youth suicide prevention

These criteria, developed by the American Association of Suicidology (AAS) for evaluating and recommending educational videos addressing youth suicide prevention, can also be used as you develop videos. See especially:

  • the Evaluation Tool for Suicide Prevention Video Programs
  • the Explanation of the Video Criteria used in the AAS Video Program Review Tool.
Videos, Evaluation Planning, Evaluating Specific Types of Communication, Youth

Are we there yet? A communications evaluation guide

This guide from the Communications Network is intended to help nonprofits be more effective in evaluating their communications efforts. It offers solutions in easy-to-use formats to help you prepare your communications upfront and evaluate as you go along.

Evaluation, Evaluation Planning

Evaluating communication campaigns

Derived in part from the Robert Wood Johnson Foundation’s Research and Evaluation Conference in 2007, this resource addresses evaluation of communications campaigns, policy-oriented communications, and advocacy efforts.  The report offers information on the principles of evaluation, choosing your evaluation design, and overcoming the particular barriers that can arise with communication evaluation.

Evaluation, Evaluation Planning

Lessons in evaluating communications campaigns: Five case studies

This paper examines how communication campaigns with different purposes (individual behavior change and policy change) have been evaluated. It offers a discussion of theories of change that can guide evaluation planning, along with five case studies of completed campaign evaluations. Each case study includes lessons learned from the evaluation, and the paper finishes with a set of cross-case-study lessons gleaned from these and other evaluations.

Evaluation, Evaluation Planning