Guidelines for Evaluation

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Are we there yet? A communications evaluation guide

This guide from the Communications Network is intended to help nonprofits be more effective in evaluating their communications efforts. It offers solutions in easy-to-use formats to help you prepare your communications upfront and evaluate as you go along.

Evaluation, Evaluation Planning

Evaluating communication campaigns

Derived in part from the Robert Wood Johnson Foundation’s Research and Evaluation Conference in 2007, this resource addresses evaluation of communications campaigns, policy-oriented communications, and advocacy efforts.  The report offers information on the principles of evaluation, choosing your evaluation design, and overcoming the particular barriers that can arise with communication evaluation.

Evaluation, Evaluation Planning

Lessons in evaluating communications campaigns: Five case studies

This paper examines how communication campaigns with different purposes (individual behavior change and policy change) have been evaluated. It offers a discussion of theories of change that can guide evaluation planning, along with five case studies of completed campaign evaluations. Each case study includes lessons learned from the evaluation, and the paper finishes with a set of cross-case-study lessons gleaned from these and other evaluations.

Evaluation, Evaluation Planning