What is the Framework?

Messaging in the National Strategy for Suicide Prevention (NSSP)

Public communication is addressed in both the 2012 NSSP and its predecessor, the 2001 NSSP.

Note that in each NSSP, “public messaging” and “media/entertainment reporting” are categorized as two different goals. This mirrors the Action Alliance’s two-pronged approach to changing the public conversation about suicide that includes separate but complementary efforts targeted to messengers and media/entertainment professionals.

The Framework for Successful Messaging and this website (www.SuicidePreventionMessaging.org) are designed for messengers.

Looking Back: 2001 NSSP

Public messaging was addressed in Goal 1 of the the original NSSP, released in 2001. 

“Public messaging” in 2001

  • Goal 1: Promote awareness that suicide is a public health problem that is preventable.

The objectives recommended actions including public information campaigns, convening of forums, use of the internet to disseminate information, recruiting new groups and institutions to suicide prevention, and other efforts.

Now: 2012 NSSP

In the updated NSSP released in 2012, Goal 2 relates to public messaging. The goal was revised based on findings from a progress review of Goal 1 of the 2001 NSSP and research on effective communications efforts.

“Public messaging” in 2012

  • Goal 2:  Implement research-informed communication efforts designed to prevent suicide by changing knowledge, attitudes, and behaviors.
  • Objective 2.1: Develop, implement, and evaluate communication efforts designed to reach defined segments of the population.
  • Objective 2.2: Reach policymakers with dedicated communication efforts.
  • Objective 2.3: Increase communication efforts conducted online that promote positive messages and support safe crisis intervention strategies.
  • Objective 2.4: Increase knowledge of the warning signs for suicide and of how to connect individuals in crisis with assistance and care.

Read the full 2012 NSSP.